Designer Spotlight: Primrose Park London

Primrose Park London was created to encourage women to embrace colour and print, regardless of their age or the season.
Known for elegant, oversized prints inspired by nature, British brand Primrose park creates pretty, playful dresses, tailoring and kimonos. Luxuriously soft, lightweight fabrics give each style its signature movement, showcasing vintage-inspired silhouettes and loose layering pieces. Pastel colours and floral patterns are a Primrose Park signature, while other delicate prints give each collection its relaxed, boho-chic aesthetic.