The Traitors Effect: AW26 Fashion Trends | Sister Online

The Traitors Effect: AW26 Fashion Trends | Sister Online

The Traitors Effect: The Country Glamour Trend Taking Over AW26

From Claudia Winkleman's signature country-inspired wardrobe to the latest collections arriving at Sister Online, discover the trends behind the season's most talked-about look.

The Traitors is making its return to our screens, and we're already thinking about one thing: the wardrobe.

Claudia Winkleman's distinctive style has become a major source of inspiration for fashion lovers and designers alike. Think rich autumnal colours, country-inspired layers, oversized coats, textured knitwear and just the right amount of glamour. It's a look that feels British, a little rebellious and incredibly wearable.

At Sister Online, we've been taking inspiration from this aesthetic across our latest collections, bringing together pieces that work for everyday dressing, weekends in the countryside and evenings when you want to make a little more of a statement.

From classic checks to chunky knits, these are the five trends influencing our take on The Traitors Effect this season.



1. British Country Dressing


The countryside is calling, and British country dressing is having a moment. Inspired by the Scottish Highlands setting of The Traitors, this trend brings together practical, comfortable pieces with a polished fashion edge.

Think chunky wool knitwear, cord trousers, classic boots and rich autumnal shades. It's about layering different textures and creating outfits that look as good in the city as they do in the countryside.

The key pieces to look for:

  • Chunky roll-neck and high-neck jumpers

  • Corduroy trousers and tailored trousers

  • Wool coats and country-inspired jackets

  • Leather boots and practical accessories

  • Rich shades of chocolate, olive, burgundy and camel

At Sister, we're loving the combination of cosy knitwear and structured outerwear. The trick is to mix relaxed pieces with something a little more tailored, creating a look that feels considered without being overdone.


2. Argyle: The Classic Knitwear Pattern


Argyle is back on our radar, and it fits perfectly into the country-inspired aesthetic we're seeing this season.

With its instantly recognisable diamond pattern, argyle brings a traditional feel to modern wardrobes. Whether you prefer a subtle pattern in neutral shades or a bolder combination of burgundy, cream and brown, it's a knitwear style that can work across your autumn and winter wardrobe.

We love the idea of styling an argyle jumper with tailored trousers, a crisp shirt underneath or a pair of classic jeans for a more relaxed look.

How to wear it:

Keep the rest of your outfit simple and let the pattern do the work. Pair an argyle knit with a tailored trouser and boots, or layer it over a shirt for that classic country-club feel.

It's a pattern that can be dressed up or down, making it an easy addition to your seasonal wardrobe.


3. Country Meets Glamour


This is where the look gets interesting.

Country dressing doesn't have to mean purely practical clothing. One of the trends we're particularly enjoying is the combination of countryside-inspired pieces with a touch of glamour.

Imagine a cosy knit paired with a statement faux fur gilet, tailored trousers with a beautiful blouse, or a structured coat worn over an outfit for an evening out. It's the contrast between relaxed country textures and more luxurious details that makes this trend work.

Think:

  • Faux fur trims and statement gilets

  • Soft, textured knitwear

  • Satin or silky blouses

  • Tailored trousers

  • Gold jewellery and standout accessories

The beauty of this look is that you don't need to change your entire wardrobe. Adding one glamorous piece to a more relaxed outfit can completely change the feel.

At Sister, we're looking for those pieces that can be worn in more than one way, from lunch with friends to dinner in the evening.


4. Checks and Tartan


If there's one trend that feels at home in the world of The Traitors, it's checks and tartan.

A staple of British country dressing, checks can be bold and colourful or understated and neutral. Tartan adds a traditional feel, while oversized checks and contemporary colour combinations bring the look up to date.

From checked trousers to tailored jackets and cosy scarves, there are plenty of ways to introduce the trend without committing to a full head-to-toe look.

Our favourite ways to wear checks:

  • A checked blazer over a simple knit

  • Tartan trousers with a plain jumper

  • A check scarf paired with a wool coat

  • A checked jacket styled with denim

  • Tonal checks in earthy autumnal shades

The secret to making checks feel modern is in the styling. Pair a statement checked piece with clean, simple separates, or mix different textures while keeping the colour palette cohesive.


5. The Country Coat


No country-inspired wardrobe would be complete without a good coat.

The country coat is one of those pieces that can instantly pull an outfit together. Whether it's a classic wool style, a structured tweed jacket or a cosy oversized coat, outerwear is playing a major part in the look this season.

Inspired by the layered styling associated with Claudia Winkleman's wardrobe, we're drawn to coats that combine warmth, texture and personality.

What to look for this season:

  • Oversized silhouettes

  • Wool-blend fabrics

  • Tweed and textured finishes

  • Neutral and earthy colour palettes

  • Statement collars and considered detailing

A good coat should work with everything from jeans and knitwear to smarter outfits. Look for a shape you can throw over your everyday wardrobe and still feel put together.

Whether you're heading out for a country walk, meeting friends for lunch or simply running errands, the right coat can be the piece that makes the outfit.


How to Wear The Traitors Effect Your Way

The best thing about this trend is that you don't need to dress from head to toe in country-inspired clothing to get the look.

It's about choosing the elements you love and making them work for your own style.

Prefer a more subtle approach? Start with a checked scarf, a chunky knit or a pair of cord trousers.

Love a statement outfit? Try a faux fur gilet over a tailored blouse, finished with boots and a beautiful coat.

Want to keep things classic? Invest in a quality wool coat, a neutral knit and a pair of well-fitting trousers. These pieces can be worn season after season.

At Sister, we believe fashion should be enjoyable, wearable and personal. Trends are a great source of inspiration, but it's how you style them that makes an outfit your own.


The Sister Edit: Are You a Traitor or a Faithful?

With the second series of The Celebrity Traitors scheduled to return to BBC One on 1 October 2026, the Claudia Winkleman-inspired fashion conversation is set to continue.

From British country dressing to country glamour, our latest collections are filled with pieces that capture the mood of the season.

So, which look will you be choosing?

Are you a Faithful, keeping it classic with country knits and checks? Or a Traitor, adding a little more glamour with statement pieces and rich, dramatic colours?

We'd love to know.

Shop the latest collections at Sister Online and discover your take on The Traitors Effect.

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