Fresha was found in 2013 by Chidem Mokan, a former student of London College of Fashion. Chidem developed enthusiasm particularly in maxi dresses with prints after interning at famous fashion houses when she was a student. During her student times, she travelled all around the world and gathered maxi-dresses with prints. At the time the demand on printed maxi-dresses were limited, she was always buying her dresses from overseas until she decided to make a brand she can wear day & night.
Fresha focuses on using good quality materials gathered from all over Turkey and having them manufactured in best production facilities. Most of the materials are viscose and/or viscose blends. One thing Fresha cares about is to never use polyester even in the linings.
