120% Lino is a brand that is all about using high-quality materials, innovative design, and carefully-selected fibers to create stunning pieces that are both sophisticated and natural. Draped in a luxurious fabric meticulously woven from pure linen, one can indulge in a unique and lavish selection that ensnares the senses with a deeply satisfying tactile encounter.
Back in 1980, Alberto Peretto, the visionary founder of 120% LINO, found himself entranced by a high-quality linen jacket he stumbled upon at London's Camden Market. This discovery, inspired by Fitzcarraldo's attire in Werner Herzog's cinematic masterpiece, ignited the spark that led to the creation of 120% LINO and its signature collection characterized by a casually crumpled appearance. Linen, a natural and sustainable resource cultivated in Europe through eco-friendly methods, lends itself to an exquisite sensory experience when worn.